Web Design, Design System
With a net new codebase and all custom components, we implemented a complete redesign of the entire Cooper site. A unique brand experience was created while also giving the user a more robust and intuitive journey for navigating through all product information and data. We incorporated Cooper’s new branding and refreshed the site by defining digital guidelines and introducing curved elements that reflect the round elements of the new and improved logo.
During the technical implementation phase of the project, we helped streamline the process for future authors by creating:
Full documentation of component requirements
Content strategy, tagging, and authoring best practices
Strategic URL implementation with authors in mind
Continued enhancements and improvements to design and functionality