Web Design, Design System
While working on the site redesign, a campaign launch was in progress and a full rebrand was happening at the corporate level. Our final designs are a blended vision of all workstreams coming together to create a new Strayer.edu site, showcasing the future of education. The final delivery included technical documentation of all proposed components.
On top of the site designs, we used site metrics along with years of prospective student research that the Strayer team had collected to create brand/tone/voice guidelines to help the Strayer team uniformly create powerful content for their new site as well as author documentation and a comprehensive component log.